Ages 9–12 · Critical Thinking
The Hibari Gazette
Did you check that?
A Story About the 18 Questions Kids Need to Think for Themselves in the Age of AI
Real business thinking, taught through story.
A series of original novels by Naoto Azuma that "translate" practical MBA frameworks into story — critical thinking, data-driven decision-making, and business strategy, one book at a time.
Books
Ages 10–14 · Data-Driven Decisions
The Decision Deck
Did you compare the numbers?
A Story About the 13 Tools Kids Need to Decide in an Age With No Right Answer
College students · Strategy & Marketing
The Playbook
Is that a winning move?
A Story About the 12 Frameworks You Need to Win at Job Interviews and Business Competitions
Working couples, 30s–40s · Money & Marriage
Two Paychecks, One Plan
Do you know what your partner actually takes home?
A Novel About Marriage, Money, and Getting on the Same Page
Early-career professionals · Business Communication
The Move Book
So — does it get them moving?
A Story About the 13 Tools You Need to Make Your Ideas Land at Work
About Naoto Azuma
Naoto Azuma writes practical business knowledge — critical thinking, quantitative decision-making, and business strategy, the kind normally taught in MBA programs — as story instead of textbook. Across a loosely connected series, protagonist Minami Endo grows from elementary school to university, with each book showing what it means to "think for yourself" at that stage of life. Alongside that series, a new line of novels for working adults in their 30s and 40s explores how couples navigate household finances and long-term planning together.